Web design
calendar Published 07/16/2019

Website Footer Design: Learn Effective Tips from Experts

Even though website footer design principles regularly change, there are some widely known rules that have to be followed. First of all, when thinking of the principles of website design on the whole, you should take into consideration that there are three constituents of the website that never change. These parts are what composes a good website and these are:

  • The header (located at the top of the website)

It contains such elements as the logo of the company or business, contact information, and tools of website navigation.

  • The body of the website

This is actually the part where you present the main content of your webpage.

  • The footer (located at the lower part of the website)

The information provided here somewhat repeats the data provided in the header or the main body. Still, there is some mention of the copyright as well as the fine print.

Why is Website Footer Design Important?

Many people claim that a footer for websites bears no significance and it is not as important as the main body or the header. However, it is not completely true. Surely, this is not the place where you can present the uniqueness of your website design or provide some essential information. Still, keep in mind that the footer is a place where website visitors look for some specific information. Therefore, never undermine the importance of this website section. If you are not yet convinced in the importance of the footer designs, make sure that you read this article till the end and get familiar with great examples of information that is worth being included in the footer. Moreover, you will get precise details regarding how to organize the footer properly.

What to Put in Website Footer?

  • Links to Your Information

Some of the most important links that should be placed in the footer are those that can forward you to the sections “About us” and “Contact us.” Each user visiting your website wants to know about your company, products, and services, as well as about how you can be contacted. Therefore, you should make this information easily accessible.

Source: Starbuks
  • Visual Media

If your website has different visual materials and podcasts to share, make sure you include some mini galleries. Embedded media is a great way to make your site attractive and help your visitors easily find the necessary visual information. However, when it comes to these footer design ideas, persuade they do not distract attention of your audience from the bulk of the information or from the main website content. If you have videos or audios on the main page, switch off the automatic play. Also, make sure the full size of presented elements is acceptable and ramains within the boundaries of website footer.

  • Call to Action

If you have specific buttons or links on your website that urge clients for a specific action, you may want to avoid this step. Still, it will be a great chance for you to provide specific information for your customers on what should be done next. If you want to prepare some interaction with your customers, this option will be one of the best for your footer web design.
Overall, if you try to implement at least some of these strategies into practice, you will get the best website footer content.

Source: The Balance
  • Recently Published Blog Posts or Articles

If you publish articles on a regular basis and make sure that the website content is always updated, make sure to include the links to the most recent articles. In such a way, your website visitors will always be updated on the new content, which will ensure footer design inspiration for your customers.
Due to the lack of time or much work, your website visitors may not have the chance to always monitor new publications. Still, when you implement this function into the footer, it will not take much time for a website visitor to search for new data.

  • Technical Information and Legal Facts

The most common and frequently searched data when it comes to legal facts are Terms and Conditions of the company and the Privacy Policy. A visitor wanting to use your services will definitely like to read more information on the website concerning the guarantees that are available and the terms of using the products or services. Make sure you provide links to these sections in the footer.

Source: Apple
  • Widgets and Social Media Icons

Since almost all website visitors and online customers are avid users of the social media networking sites, it is essential to provide links to the social media pages. As a rule, this information provided in the footer increases the bounce rates and attracts more audience.

Source: Man Repeller
  • A Copyright Notice

This brief mention of the copyright may be a lifesaver to your website. It may merely include the “c” letter in a circle or may be written in a descriptive form. Whichever way you prefer. Note that you should provide the name of the copyright owner as well as the year of the information updates (or publications of the articles).

Source: artTECA

Some Website Footer Design Tips

When you read through the information and strategies provided by our expert professionals in the area of website design, you will certainly draw some footer inspiration. Check out the following footer ideas to make your website unique and special:

  • Adhere the site’s writing style and design theme
  • All website elements, namely the header, the main body, and the footer, should be written and represented in the same style. The colors, the font types, and the design layout should be the same. It should be easily evident that the footer is a part of the overall design. The tone of website design should be logical and coherent. Therefore, maintain consistency when working on your footer. You may as well look through some footer design examples to see how it works out. Many website designers make a huge mistake by adding a “footer box” that really strikingly differs from the rest of the web page. So, do not make this website section as an afterthought.

  • Consider the aspect of readability and contrast of colors
  • The information presented in the footer is normally presented in small fonts. Therefore, make sure you use legible font types and contrasting colors so that the information can be easily read. Use the simplest font types in order to make the words clear. It will help you avoid confusion among your readers. Avoid typefaces, different shades and colors, and confusing font types.

Social Triggers Footer

Source: Social Triggers
  • Beware of numerous objects and symbols in footer
  • If to follow the principles of footer design inspiration, you should be as plain as possible when it comes to presenting information in the footer. You should always strike a balance between what is too much and what is enough. Avoid using too many graphic elements and pictures. Always ask yourself of the reason or the motif why you are using specific logos, icons, images, photos, etc.

  • Organize links you place into the footer
  • If you have many links, the best advice here is to group them into sections. Therefore, you may organize specific organization in the footer into columns, such as “Our services,” “Contact information,” “Social media links,” etc. These sections should be easily found in the footer, so organize them properly.

    Source: Sephora
  • Try to stand out of the crowd
  • Try to be creative and unique when it comes to your own website design. Use the modern features of website design optimization and make sure you improve the effectiveness of your footer by providing only the most necessary and the most relevant information.

  • Don’t forget about branding
  • Always remember to provide the logo of your company and make sure your company’s brand is vividly depicted on the website. It is important to double-check whether all parts of the website are properly displayed in mobile footer design. All these factors make up the impression of your audience.

    Source: NASA

To Conclude

So, footer is an important constituent of any website and is an essential part of design. Make sure you work on it properly and include the right mix of graphics and information to get the most of it.

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